I’m a business strategy and development leader with over 15 years of experience driving transformation across the fashion, beauty, luxury, lifestyle, and retail sectors in the U.S., Asia, and Europe.

I started my career in luxury branding and trend forecasting, where I developed a deep understanding of cultural shifts and consumer behavior. That foundation sparked my passion for innovation and strategy — helping brands move beyond outdated models and embrace new opportunities through circularity, resale, and emerging technologies like AI and Web3.

My Work

I’ve had the privilege of working with brands including H&M, Estée Lauder, L’Oréal, Disney, Gap, Chanel, and Levi’s. Some of the work I’m most proud of include helping a UK beauty brand achieve a six-fold increase in product engagement and double-digit revenue growth in China, and leading the launch of a global fashion retailer’s resale concept across online and in-store channels worldwide.

I regularly share my insights at international events including Retail Expo, Retail Asia Expo, Fashion Access, APLF, Decoded Fashion & Beauty, MICAM Shanghai, and the Marketing Evolution Summit, and my perspective has been featured in WWD, The Business of Fashion, Drapers, Glossy.co, and The Guardian.

Born and raised in Hong Kong, educated in the U.S., and now based in London, I bring a global perspective to helping brands stay relevant and resilient in today’s fast-changing retail landscape.